Looking back on it, The Macho Man Randy Savage taught me a lot about “being your brand.” I was watching a video blog recently by Diamond Dallas Page in which he told a story about a time when Macho Man gave him some great advice on developing his persona for professional wrestling. From what I can remember The Macho Man told him that he needed to be an exaggeration of himself otherwise his character wouldn’t be believable. He told him not to be too gimmicky and to stick with a few recognizable traits and wrestling moves that his fans could count on day in and day out. I think the same applies for building your social media voice. I’m pretty new to this journey but I spent time today with my fabulous girlfriend brainstorming what our unique voices will be online and how we hoped that people will find our posts beneficial, entertaining but also that we come off as a little more professional than our usual inappropriate selves. I’m going to take the advise I got from Christopher Penn today at Podcamp Boston to “write my life.” He told me that a good thing to do when developing your voice was to write out your life story fully and see what common thread binds your story together and then develop your voice around that. (my apologies Chris if I butchered that but it’s what I took away) So my plan is to “write my story,” find my voice and then drop a vicious flying elbow on my readers.
But I’m just a dude blogging in his underwear…what do you think?